Key points
Discrimination is often the result of assumptions about people based on stereotypical views or prejudice with regards to groups to which they belong.
It is a widely held view that people have been conditioned or socialised to discriminate against certain groups.
To be treated less favourably than other customers on the basis of personal characteristics like race, age, sex, sexual orientation, intersex status, disability or pregnancy, can be unlawful discrimination.
Providers of goods and services can be held responsible for acts of unlawful discrimination against their customers.